Hospital rebrands: 5 recent name changes

Below are five hospitals that have announced name changes or other rebranding efforts since Sept. 7.

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  1. The Rockford, Ill.-based system formerly known as SwedishAmerican Health System has rebranded as UW Health. The system became a division of Madison, Wis.-based UW Health in 2015.
  2. Columbus-based OhioHealth unveiled plans to build on its existing Pickerington Medical Campus. The new hospital will be called OhioHealth Pickerington Methodist Hospital.
  3. Jacksonville, Fla.-based Nemours Children’s Health dropped “System” from its name and launched its new brand, including a new tagline and logo.
  4. DuPage Medical Group, the Downers Grove, Ill.-based independent multispecialty group with more than 900 physicians, rebranded as Duly Health and Care.
  5. Detroit-based Henry Ford Health System and Michigan State University in East Lansing unveiled a unified brand of their 30-year partnership: Henry Ford Health + Michigan State University Health Sciences. 
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