Here are five recently launched healthcare marketing campaigns that featured celebrities:
- Rochester, Minn.-based Mayo Clinic launched an extension of its “You Know Where to Go” campaign, utilizing the voice of Academy Award-winning actress Viola Davis.
- St. Louis-based Ascension Health aired ads featuring former NFL quarterback Peyton Manning to increase awareness about the importance of pediatric care.
- Allergan, a subsidiary of pharma giant AbbVie, tapped actress Malin Ackerman to promote its new body contouring portfolio.
- The CDC’s “You Will See Me” campaign featured several prominent Black celebrities who encouraged mask-wearing among their community, including Olympic gymnast Simone Biles and musician Questlove.
- AstraZeneca rolled out video ads featuring celebrity fitness trainer Bob Harper, who discussed the fear heart attack survivors feel about a potential second episode.
- Telehealth company Hims & Hers tapped pop star Jennifer Lopez and her fiancé, former New York Yankees player Alex Rodriguez, to boost brand awareness.
More articles on digital marketing:
‘No One Has Time for Flu’: CDC, AMA team up with Ad Council to boost vaccination rates
Ascension exec makes Forbes ’50 most influential chief marketing officers’ list
‘We’re in this until we win this’: How MaineHealth quickly changed marketing campaigns to coincide with the pandemic
