Jennifer Lopez, Alex Rodriguez partner with telehealth company

Telehealth company Hims & Hers has brought on a power couple to boost brand awareness.

People reported pop star Jennifer Lopez and her fiancé, former New York Yankees player Alex Rodriguez, have expanded their partnership with Hims & Hers to promote its healthcare and mental health services among underserved communities. The company includes 200 licensed physicians and nurse practitioners and offers telehealth appointments starting at $39, including the cost of medication.

Hims & Hers also made primary care visits available in Spanish and earned FDA authorization for at-home COVID-19 test kits.

"We're always focused on providing for people who grew up the way we did," Ms. Lopez told People. She grew up in the Bronx and Mr. Rodriguez is from New York City. "We feel like now we're in a different kind of privilege and our kids are growing up differently, but we remember what it was to grow up not being able to afford decent care."

The company also has wellness and personal care products, which Ms. Lopez and Mr. Rodriguez will promote.

More articles on telehealth:
UPMC spinout merges with 2 other health tech companies to form telehealth provider
Seema Verma: 3 areas CMS is assessing for permanent Medicare telehealth expansions
The state of telemedicine: 5 things to know

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