7 health systems undergoing rebrands

Seven hospitals and health systems that have announced name changes or other rebranding efforts since Feb. 15:

Editors note: This article was updated April 13 and will continue to be updated. 

  1. Darlington, Wis.-based Memorial Hospital of Lafayette County will undergo a rebrand as it expands into a larger facility.

  2. Butler (Pa.) Health System, which merged with Greensburg, Pa.-based Excela Health Jan. 1, will officially get a new name in the next couple of weeks.

  3. Hendersonville, N.C.-based Pardee UNC Health Care is changing its name to UNC Health Pardee as part of the move to better reflect its affiliation with Chapel Hill, N.C.-based UNC Health.

  4. Gardnerville, Nev.-based Carson Valley Medical Center is rebranding as Carson Valley Health as it undergoes a $29.3 million expansion project.

  5. Salinas (Calif.) Valley Memorial Healthcare System changed its name to Salinas Valley Health.

  6. Orangeburg, S.C.-based Regional Medical Center rebranded to MUSC Health Orangeburg due to its partnership with Charleston, S.C.-based MUSC Health.

  7. Northampton, Mass.-based Cooley Dickinson Hospital unveiled a new brand identity to reflect its affiliation with Boston-based Mass General Brigham. The rebrand consisted of a new logo and new entrance signs.  

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