Birmingham, Ala.-based UAB Medicine was voted the most trusted health system brand in a survey of thousands of healthcare consumers.
Branding agency Monigle surveyed 27,269 household healthcare decision-makers who have received medical care in the past two years and have health insurance for the May 20 Humanizing Brand Experience: Healthcare Edition Vol 8 report.
Here are the 10 most trusted health system brands, according to the report:
1. UAB Medicine (Birmingham, Ala.)
2. University of Iowa Health Care (Iowa City)
3. Mayo Clinic (Rochester, Minn.)
4. Duke Health (Durham, N.C.)
5. UVA Health (Charlottesville, Va.)
6. Penn Medicine (Philadelphia)
7. University of Miami Health System
8. Johns Hopkins Medicine (Baltimore)
9. Bon Secours – St. Francis (Marriottsville, Md.)
10. Houston Methodist
