Which health systems are best at providing healthcare with a human touch?
Branding agency Monigle surveyed 27,269 household healthcare decision-makers who have received medical care in the past two years and have health insurance for the May 20 Humanizing Brand Experience: Healthcare Edition Vol 8 report.
The rankings are guided by a composite score from Monigle’s Humanizing Brand Experience model, driven by healthcare engagement in each market. Monigle said the rankings factored in the “55 most crucial sensorial, intellectual, behavioral, and emotional drivers of consumer choice and advocacy”:
1. University of Iowa Health Care (Iowa City)
2. UAB Medicine (Birmingham, Ala.)
3. Johns Hopkins Medicine (Baltimore)
4. Mass General Brigham (Somerville, Mass.)
5. TriHealth (Cincinnati)
6. Bronson Healthcare (Kalamazoo, Mich.)
7. Penn Medicine (Philadelphia)
8. Houston Methodist
9. OhioHealth (Columbus)
10. University of Kansas Health System (Kansas City, Kan.)
11. Emory Healthcare (Atlanta)
12. University of Utah Health (Salt Lake City)
13. Baptist Health South Florida (Coral Gables)
14. Duke Health (Durham, N.C.)
15. Froedtert & Medical College of Wisconsin (Milwaukee)
16. Kadlec (Richland, Wash.)
17. Palm Beach Health Network (West Palm Beach, Fla.)
18. Ohio State University Wexner Medical Center (Columbus)
19. Northwestern Medicine (Chicago)
20. UR Medicine (Rochester, N.Y.)
21. Texas Health Resources (Arlington)
22. Mayo Clinic (Rochester, Minn.)
23. BJC HealthCare (St. Louis)
24. University of Michigan Health (Ann Arbor)
25. BayCare (Clearwater, Fla.)
