13 rebrands and name changes in healthcare this year

With hospitals and health systems rebranding and changing names as often as they do, it's hard to keep track of who's who sometimes.

As a refresher, here is a list of 13 healthcare organizations that have changed or announced plans to change their name, brand or both, beginning with the most recent announcement.

1. CHE Trinity Health is now Trinity Health
Livonia, Mich.-based CHE Trinity Health abbreviated its name to Trinity Health more than a year after Catholic Health East and Trinity Health merged to form the system.

2. SSM Health Care to rebrand as SSM Health
St. Louis-based nonprofit health system SSM Health Care integrated health services across their four-state system with a name change and a renewed mission.

3. Fletcher Allen Partners changes name to University of Vermont Health Network
The four-hospital affiliation known as Fletcher Allen Partners officially changed its name to The University of Vermont Health Network to reflect its focus on delivering academic medicine to the people of Vermont and northern New York.

4. Children's Medical Center Dallas to serve as flagship of expanded network of care
Dallas-based Children's Health System of Texas — a clinically integrated pediatric health system — changed its name to Children's Health, with Children's Medical Center Dallas serving as the system's flagship.

5. American College of Physician Executives changes name
The American College of Physician Executives became the American Association for Physician Leadership. Along with the name change, the association is broadening the scope of its programs, products and services.

6. The planning behind Central Georgia Health's rebrand as Navicent Health
Central Georgia Health System in Macon rebranded itself — which includes the Medical Center of Central Georgia and more than 30 unique entities — as Navicent Health, unifying each facility and service line under one brand for the first time.

7. WellPoint to rebrand as Anthem
WellPoint, one of the nation's largest health insurers, changed its corporate name to Anthem. The change better aligns the company's corporate and product brands, streamlines the communication of its values and better reflects its purpose and strategy.

8. Stanford Hospital & Clinics changes name
Stanford (Calif.) Hospital & Clinics adjusted its name to better reflect the breadth of its health system and clinical services. The system now goes by the name Stanford Health Care.

9. HCA West Florida's Town & Country Hospital renamed Tampa Community Hospital
Town & Country Hospital in Tampa changed its name to Tampa Community Hospital. The hospital, previously owned by Franklin, Tenn.-based IASIS Healthcare, was purchased by HCA West Florida in October 2013.

10. Wisconsin ACO signs new agreement, changes name
Quality Health Solutions — an accountable care organization that includes more than 4,500 physicians, 450 clinics and 34 hospitals in Wisconsin — changed its name to Integrated Health Network and signed a new agreement with Waukesha, Wis.-based FlagshipSailsRx.

11. Baptist Health South Florida announces Miami Cardiac & Vascular Institute
Miami-based Baptist Health South Florida announced all of its centers that offer cardiovascular and heart services were rebranded and now operate under the name Miami Cardiac & Vascular Institute.

12. Sutter Medical Center of Santa Rosa takes on new name
Along with its move to a new facility, the name of Sutter Medical Center of Santa Rosa (Calif.) changed to Sutter Santa Rosa Regional Hospital.

13. Rockingham Memorial Hospital now Sentara RMH Medical Center
Harrisonburg, Va.-based Rockingham Memorial Hospital's name changed to Sentara RMH Medical Center officially on Jan. 1.



More articles on hospital names and brands:
7 tips for successfully rebranding a healthcare organization, engaging patients
How to change a hospital brand promise successfully
A hospital brand is a terrible thing to waste

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