As health systems continue to discipline employees for inflammatory social media posts, chief marketing officers told Becker’s it’s a constant struggle to inform and police staff about their online activities. Over the past few years, health systems have fired employees…
Digital Marketing
Volume 8 of the “Humanizing Brand Experience: Healthcare edition” report deep dives both into what matters most to healthcare consumers as well as who is doing it best. The report ranks the most human healthcare brands by measuring how well…
Fresh off an Emmy win for best drama series, HBO Max’s “The Pitt” has returned to film at Allegheny General Hospital in Pittsburgh for the series’ second season. The filming, set for Sept. 17-19, is taking place at the hospital’s…
A former leader at Nashville, Tenn.-based HCA Healthcare is bringing a more “immediate and personal” approach to her new role heading marketing for a three-hospital system in Kentucky. Christy Maraone was recently named vice president of marketing and communications at…
Miami University’s Health Sciences and Wellness facility will now bear the Cleveland Clinic name, following a vote by the university’s board of trustees to approve a sponsorship and naming agreement. The 165,000-square-foot facility, renamed to the Cleveland Clinic Health Sciences…
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Mount Sinai Health System’s brand stands out in a crowded New York City market through the “seamless integration” of its medical school and hospitals, the health system’s marketing chief told Becker’s. The New York City-based health system’s “One Mount Sinai”…
Northwell Health, based in New Hyde Park, N.Y., partnered with Flying Cork Media to produce an episode of Tomorrow’s World Today that highlighted the emerging field of bioelectronic medicine. The episode, titled “Revolutionary Research,” aired Aug. 23 on the Discovery…
Seattle-based UW Medicine has rolled out a new logo aimed at reinforcing its role as the health system of the University of Washington. The redesign includes the University of Washington’s official wordmark, which UW Medicine said in a Sept. 4…
The marketing firm for Escondido, Calif.-based Palomar Health attempted to tilt the results of a survey about the health system’s emergency department, the Valley Roadrunner in Valley Center, Calif., reported. In late August, the newspaper posted a survey asking readers…
A county mayor continues to press Chattanooga, Tenn.-based Erlanger Health for more details on its naming rights deal for a new minor league baseball stadium, the Chattanooga Times Free Press reported. Hamilton County (Tenn.) Mayor Weston Wamp criticized the deal…