Dallas-based Baylor Scott & White Health launched an advertising campaign this week asking patients to return to its hospitals after many had put off medical treatment due to the risk of COVID-19, according to The Dallas Morning News.
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Northwell Health will honor healthcare and military heroes serving on the front lines of the COVID-19 pandemic in New York during a Memorial Day television special on May 25.
Times Square is one of the most iconic places in the world to advertise a brand, and the changes its billboards saw over the last several weeks are reason for marketers to pay attention.
Google is cutting its marketing budget and implementing a hiring freeze, according to CNBC.
Northwell Health unveiled a mega board "Hope Tracker" outside Madison Square Garden in New York City this week to display the increasing number of COVID-19 patients who have recovered from the virus.
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New Hyde Park, N.Y.-based Northwell Health launched a digital campaign to thank healthcare providers for their work in responding to the novel coronavirus pandemic.
When facing a rapidly growing and changing global crisis like the coronavirus pandemic, an organization's first instinct may be to batten down the hatches and go silent while riding out the uncertainty.
With Generation Z — commonly defined as those born between 1995 and 2012 — now flooding into the workforce, businesses, managers and their potential coworkers must be prepared for the changes these digital natives will usher into the workplace, the…
An analysis of chief marketing officer salaries shows not only that they are steadily declining, but also that they are doing so as CTO salaries skyrocket, perhaps indicating a correlation between the increasing prioritization of technology and decreasing importance of…
Winston-Salem, N.C.-based Novant Health is rolling out a yearlong series of online challenges to help participants take charge of and improve their cardiovascular health, according to a Feb. 24 news release.