Ms. Metcalfe will be responsible for all internal, external, crisis and reputation communications across the organization.
She has served as CVS Health’s chief communications officer before, from February 2019 to January 2020. She first joined the company in 2016 as Aetna’s chief communications officer and led communications around the health plan’s integration with CVS Health.
Ms. Metcalfe has extensive leadership experience in healthcare communication, having led the corporate affairs or communications departments for Bristol-Myers Squibb, Deloitte, Pfizer’s diversified businesses and Novartis.
More articles on digital marketing:
5 key marketing moves CVS made in the last year
10 recently launched COVID-19 vaccine ad campaigns
HHS launches vaccine education live series connecting experts & influencers
Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit