5 health systems launching new ad campaigns

Marketing and advertising has increasingly become a way for health systems to attract new patients.

Here are five health systems launching new advertising campaigns that Becker's has reported on since March 31:

  1. Aurora-based Children's Hospital Colorado released a new ad campaign detailing the story of a surgical team that removed a 23-week fetus from its mother's womb, treated a rare condition and then returned the fetus to the womb.

  2. Rochester, Minn.-based Mayo Clinic launched a new ad campaign focused on technology and innovation. 

  3. Los Angeles-based Cedars Sinai and Philadelphia-based Penn Medicine partnered on a new digital campaign designed to raise awareness for mitral valve disease.

  4. New York City-based NYU Langone Health unveiled a film-style advertisement campaign for the Super Bowl, Academy Awards and Grammy Awards.

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