The Wall Street Journal took a closer look.
Within one month of the Blaze’s release, Fitbit stocks lost half their market value. But for the quarter after its launch, the company posted a 44 percent gain in sales. Fitbit also sold more than 1 million Blazes in the last month of the same quarter.
But that might not be enough. For the first quarter, Fitbit’s operating margin was at 4 percent — a record low — and the company only expects continued pressure.
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