June 25, 2026 1. How a $2.9B health system landed on its new name Full story 2. Health systems stop assuming what patients want Full story 3. The Marketing Leadership Forum focuses on aligning marketing with enterprise priorities, optimizing the digital front…
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June 18, 2026 1. Oklahoma hospital responds to attention sparked by Netflix documentary Full story 2. The hospital AI names 1st in all 50 states Full story 3. If you lead marketing at a health system, your peer set is at the…
June 11, 2026 1. 8 times health systems went Hollywood in the last 12 months Full story 2. Fairview, U of Minnesota strike deal, officially end co-branding Full story 3. From strategy to ROI: the Marketing Leadership Forum at Becker’s IT…
June 4, 2026 1. 12 most-followed health systems on social media Full story 2. 88 healthcare organizations land on Fortune 500 Full story 3. The Marketing Leadership Forum at Becker’s IT + Revenue Cycle Conference is built for CMOs, VPs and…
May 28, 2026 1. 17 hospital, health system rebrands in 2026 Full story 2. 20 most-trusted health system brands Full story 3. Advocate Health, Mayo Clinic and 515+ speakers at Becker’s Health IT event — apply to be a reviewer…
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May 21, 2026 1. Why a Maine hospital dropped ‘hospital’ from its name Full story 2. Henry Ford Health rebrands health plan: 5 things to know Full story 3. AI governance, RCM, interoperability — Becker’s hosts 4 days of strategy in…
May 7, 2026 1. 8-hospital system to adopt CommonSpirit name Full story 2. Star ratings of Leapfrog's 16 straight-'A' and 'F' hospitals Full story 3. 75% of patients use health system websites during their care decision. See how leading organizations turn that…
April 30, 2026 1. HCA taps new senior vice president of marketing, corporate affairs Full story 2. Houston Methodist ranked most innovative health system in US — here's how its leaders define that Full story 3. AI governance, RCM, interoperability…
April 23, 2026 1. Why sports partnerships aren't always home runs for health systems Full story 2. UR Medicine rebrands Full story 3. 4 days. 2,500+ executives. Limited reviewer badges remain for Becker's Health IT + Digital Health + RCM…
April 16, 2026 1. Beyond March Madness: Athletics boost academic health system marketing Full story 2. 17 women making moves in healthcare Full story 3. Baptist Memorial went from 4K to 50K annual reviews in 2 years. See how here. 4. Best,…