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Marketing Report

March 19, 2026 1. Vanderbilt Health leans into sports, entertainment marketing Full story 2. Hospital ads increase ED visits, Medicare spending: Penn study Full story 3. Reviewer badge = complimentary access. 500+ speakers from UPMC, Cedars-Sinai and more at Becker's Health IT…

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February 26, 2026 1. How a $12.1B health system selected a new brand Full story 2. Tennessee children's hospital to be named after Dolly Parton Full story 3. Banner, Trinity + Sutter CEOs headline Becker's Annual Meeting. Apply for complimentary reviewer access…

February 12, 2026 1. Northwell, NYU Langone settle marketing lawsuit over color purple Full story 2. 2 health systems air Super Bowl commercials Full story 3. Biomedical tech shouldn't add risk. How leaders are turning it into an operational + financial asset, here.…

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