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Marketing Report

February 26, 2026 1. How a $12.1B health system selected a new brand Full story 2. Tennessee children's hospital to be named after Dolly Parton Full story 3. Banner, Trinity + Sutter CEOs headline Becker's Annual Meeting. Apply for complimentary reviewer access…

February 12, 2026 1. Northwell, NYU Langone settle marketing lawsuit over color purple Full story 2. 2 health systems air Super Bowl commercials Full story 3. Biomedical tech shouldn't add risk. How leaders are turning it into an operational + financial asset, here.…

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January 29, 2026 1. The patient assumptions health systems can't rely on anymore, according to marketing chiefs Full story 2. 50 best hospitals in 2026: Healthgrades Full story 3. This healthcare insider says 'patient experience is the new bedside manner' — Find…

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