May 21, 2026 1. Why a Maine hospital dropped ‘hospital’ from its name Full story 2. Henry Ford Health rebrands health plan: 5 things to know Full story 3. AI governance, RCM, interoperability — Becker’s hosts 4 days of strategy in…
Marketing Report
May 7, 2026 1. 8-hospital system to adopt CommonSpirit name Full story 2. Star ratings of Leapfrog's 16 straight-'A' and 'F' hospitals Full story 3. 75% of patients use health system websites during their care decision. See how leading organizations turn that…
April 30, 2026 1. HCA taps new senior vice president of marketing, corporate affairs Full story 2. Houston Methodist ranked most innovative health system in US — here's how its leaders define that Full story 3. AI governance, RCM, interoperability…
April 23, 2026 1. Why sports partnerships aren't always home runs for health systems Full story 2. UR Medicine rebrands Full story 3. 4 days. 2,500+ executives. Limited reviewer badges remain for Becker's Health IT + Digital Health + RCM…
April 16, 2026 1. Beyond March Madness: Athletics boost academic health system marketing Full story 2. 17 women making moves in healthcare Full story 3. Baptist Memorial went from 4K to 50K annual reviews in 2 years. See how here. 4. Best,…
April 9, 2026 1. UW Health inks 1st-of-its-kind jersey patch sponsorship Full story 2. Ohio State Wexner Medical Center marketing chief steps down Full story 3. Learn how Baptist Memorial earned Best in Class awards across 400+ locations here. 4.…
April 2, 2026 1. 6 best health systems to work for: Fortune Full story 2. UnitedHealthcare beats website tracking lawsuit Full story 3. Health IT is moving fast — and so are Becker's reviewer opportunities. Apply for a complimentary event badge &…
March 26, 2026 1. How an $8B health system selected a new brand Full story 2. 96 hospital and health system chief marketing officers to know | 2026 Full story 3. IT portfolios keep growing after go-live — so do risks…
March 19, 2026 1. Vanderbilt Health leans into sports, entertainment marketing Full story 2. Hospital ads increase ED visits, Medicare spending: Penn study Full story 3. Reviewer badge = complimentary access. 500+ speakers from UPMC, Cedars-Sinai and more at Becker's Health IT…
March 12, 2026 1. New health system launches in Rhode Island Full story 2. 438 top hospitals for patient safety: Healthgrades Full story 3. Health IT is moving fast — and so are Becker's reviewer opportunities. Apply for a complimentary event…