Marketing Report Archives - Page 9 of 13 - Becker's Hospital Review

6 chief marketing officer moves | 30-hospital system to rebrand | Hospital teams up with MLB franchise | Straight-A, 'F' Leapfrog hospitals | 100 great orthopedic programs

November 21, 2024 BHR Newsletter 1. 30-hospital system to get new name Full story 2. 6 health system chief marketing officer moves Full story 3. Former Steward hospital unveils rebrand Full story 4. This 12-hospital system dramatically reduced discharge delays —…

Whoopi Goldberg, CommonSpirit partner | System combines 2 century-old brands | UCLA, Lakers team up | Boston Children's loses $1.8M lawsuit | Md. hospital gets largest-ever donation

November 14, 2024 BHR Newsletter 1. How a health system combined 2 century-old brands Full story 2. Whoopi Goldberg unveils CommonSpirit partnership on 'The View' Full story 3. UCLA Health's new global deal with LA Lakers: 3 notes Full story…

Ex-Ascension hospitals rebrand | 'Sesame Street' marketing exec joins St. Jude | Top 2 health systems for EHR, digital innovation | Tufts Medicine's 'brand experience' strategy | UChicago Medicine gifted $75M

November 7, 2024 BHR Newsletter 1. 5 former Ascension hospitals rebrand Full story 2. Tufts Medicine's plan to boost 'brand experience' Full story 3. Ex-'Sesame Street' exec to lead marketing for St. Jude Children's Full story 4. Transform old data…

3 Steward hospitals rebrand | Top health system workplaces for women | Amazon seeks healthcare marketers | Marketing, IT retain Gen Z | 100 best hospitals for critical care

October 31, 2024 BHR Newsletter 1. 3 former Steward Health Care hospitals rebrand Full story 2. Best health systems workplaces for women, per Fortune Full story 3. Amazon seeks healthcare marketing leadership Full story 4. HIPAA compliance doesn't have to complicate cybersecurity. Find…

Hospital teams with 'Sesame Street' | 16 health system rebrands | Top hospitals for specialty care | Lender to launch marketing campaign to sell hospital | The marketing power of sports sponsorships

October 24, 2024 BHR Newsletter 1. Hospital teams up with 'Sesame Street': 6 things to know Full story 2. 16 health systems undergoing rebrands Full story 3. Healthgrades honors top hospitals for specialty care Full story 4. New playbook: Stay…

1st health system to adorn NBA jerseys | Meet Brown University Health | CommonSpirit responds to op-ed | Marketing leader moves at Henry Ford Health, CVS | Ala. system rebrands

October 17, 2024 BHR Newsletter 1. NBA gets 1st health system jersey sponsor Full story 2. Lifespan becomes Brown University Health Full story 3. CommonSpirit hospital responds to op-ed on overcrowding Full story 4. Tired of high turnover and skyrocketing…

Rebrands at NC system, Yale New Haven | Latest on Johns Hopkins 'Netflix' lawsuit | Kaiser becomes founding partner of WNBA team | $1M+ donations from Michael Jordan, ex-IBM CEO | Top children's hospitals

October 10, 2024 BHR Newsletter 1. North Carolina health system rebrands: 4 things to know Full story 2. Medical associations back Johns Hopkins in 'Netflix' appeal: 8 notes Full story 3. Kaiser Permanente becomes founding partner of new WNBA team…

Trinity, HCA, UMass rebrands | 44 health IT, RCM up-and-comers | Health system marketing role shifts | Baylor gifted $51M | Top hospitals for angioplasty, cardiology

October 3, 2024 BHR Newsletter 1. Trinity rebrands Iowa health system Full story 2. 44 health IT & revenue cycle up-and-comers | 2024 Full story 3. HCA renames 9 Colorado hospitals Full story 4. Don't get lost in the numbers.…

Rebrands at Kan. health system, Ill. hospital | Adventist CEO joins Dr. Drew's show | WVU Medicine works with NASCAR race | Billionaire family gifts $30M to Ind. system | 2 marketing exec moves

September 26, 2024 BHR Newsletter 1. Kansas health system rebrands: 5 things to know Full story 2. Adventist Health CEO appears on Dr. Drew's show Full story 3. WVU Medicine partners with NASCAR race Full story 4. The latest shiny…

Campaign targets NewYork-Presbyterian | Chicago health system's new logo | Billionaire donates $40M to 3 hospitals | Ind. system inks stadium deal | Top hospitals for clinical quality, quietness

September 19, 2024 BHR Newsletter 1. 6-figure media campaign targets NewYork-Presbyterian Full story 2. Chicago health system unveils new logo Full story 3. Indiana health system inks stadium naming rights deal Full story 4. Lee Health is on the path…