Marketing Report Archives - Page 11 of 13 - Becker's Hospital Review

System layoffs hit marketing | Marketing chiefs take on 'experience' | Adventist to pay $500K for naming rights | Ken Griffin gifts $10M to Northwestern | Calif. system names marketing leader

June 27, 2024 BHR Newsletter 1. OHSU layoffs to hit marketing, communications Full story 2. Why health system marketing chiefs are taking on 'experience' Full story 3. Adventist Health to pay $500K for theater naming rights Full story 4. Memorial…

Northwell featured on HBO | Mayo launches podcast | Lifespan finalizes rebrand | MD Anderson responds to 9/11 controversy | Amazon hires for healthcare marketer

June 20, 2024 BHR Newsletter 1. Northwell Health featured in HBO documentary Full story 2. Mayo Clinic launches podcast Full story 3. Lifespan finalizes Brown rebrand Full story 4. AI is accelerating clinical research at Indiana University's cancer center. Learn…

Health system's $2.9M naming rights deal | 19 best health services employers | Hospital could be named after Terri Schiavo | Why U of Iowa Health Care was named top brand | Sentara taps former Walgreens marketing exec

June 13, 2024 BHR Newsletter 1. Health system buys transit station naming rights for $2.9M Full story 2. 19 best health services companies to work for, per US News Full story 3. Former Trinity hospital could be named after Terri…

Health system responds to social media uproar | Sports a 'differentiator' for AdventHealth | St. Luke's hospitals rebrand | Top 25 healthcare companies, per Fortune | Ken Griffin gifts $12M to NY hospital

June 6, 2024 BHR Newsletter 1. Health system responds to social media uproar over patient Full story 2. Sports partnerships a 'differentiator' for AdventHealth Full story 3. St. Luke's hospitals rebrand Full story 4. UCLA Health redesigned its website and…

NYU fires nurse after speech | Mayo documents leaked on social media | Northwell's 'Marvel' strategy | CommonSpirit inks NFL deal | 25 best health systems for new grads

May 30, 2024 BHR Newsletter 1. NYU Langone nurse fired after comments about Gaza Full story 2. Northwell Health takes a page out of Marvel's book Full story 3. Mayo Clinic's union talking points leaked on social media Full story…

Mayo apologizes over speaker | 50 most humanizing health system brands | Employees protest system's Gaza stance | MLB team gifts $1M to Banner Health | NYU Langone documentary makes film festival

May 23, 2024 BHR Newsletter 1. Mayo Clinic apologizes over conference speaker Full story 2. 50 most humanizing health system brands Full story 3. Employees protest health system's stance on Gaza conflict Full story 4. Healthcare marketing teams are getting…

Most trusted health system brands | Free speech lawsuit against system dismissed | NHL star donates $5M to system | 168 top maternity hospitals | State hospital association sues system

May 16, 2024 BHR Newsletter 1. 30 most trusted health system brands Full story 2. Free speech lawsuit against health system dismissed Full story 3. Health system renames heart program for NHL star after $5M gift Full story 4. Health system…

$2.6B system picks new name | Michael Jordan teams up with Novant Health | Iowa health system starts rebrand | Intermountain inks rugby deal | Star ratings of top, bottom Leapfrog hospitals

May 9, 2024 BHR Newsletter 1. How a $2.6B health system selected its new name Full story 2. Intermountain Health inks deal with professional rugby team Full story 3. Iowa health system rolls out new branding Full story 4. Ambulatory care…

Leapfrog's best, worst hospitals | Wis. health system rebrands | Why Walmart Health failed | Henry Ford Health, NFL's Lions make ad | Top 45 systems for employee mental well-being

May 2, 2024 BHR Newsletter 1. Leapfrog's 15 straight-'A' hospitals Full story 2. 2 Wisconsin health systems rebrand after merger Full story 3. Why hospital executives think Walmart Health failed Full story 4. Your clinical workforce needs a break. Learn how AI…

Johns Hopkins 'Netflix' case continues | Ascension names head of marketing | 8 health systems up for digital marketing awards | 54 CXOs to know | A look at Fla. system's rebrand

April 25, 2024 BHR Newsletter 1. Mediation fails in Johns Hopkins All Children's 'Netflix' case Full story 2. Ascension names new head of marketing Full story 3. 8 health system finalists for digital marketing awards Full story 4. More and…