The hospital currently has a billboard in the suburban area of Akron known as Monstrose that reads “OMG! There’s an Akron Children’s ER in Montrose!”
A hospital spokesperson said the sign was not meant to offend anyone. The billboard will be taken down on Oct. 2, a date previously scheduled by the hospital.
Related Articles on Hospital Marketing:
Advertising for Hospitals Rose 20.4% in First Six Months of 2011
University of Michigan Health Launches $3.5M Ad Campaign
How Social Media is Both Friend and Foe to Healthcare Providers