Akron Children's Vows to Change Marketing After Complaint

Akron (Ohio) Children's Hospital has said it will stop using the phrase "OMG!" in its marketing efforts, following a complaint from a local blogger who believes the use of the term is disrespectful to god, according to a Chicago Sun-Times report.

The hospital currently has a billboard in the suburban area of Akron known as Monstrose that reads "OMG! There’s an Akron Children’s ER in Montrose!"

A hospital spokesperson said the sign was not meant to offend anyone. The billboard will be taken down on Oct. 2, a date previously scheduled by the hospital.

Related Articles on Hospital Marketing:

Advertising for Hospitals Rose 20.4% in First Six Months of 2011
University of Michigan Health Launches $3.5M Ad Campaign
How Social Media is Both Friend and Foe to Healthcare Providers

Copyright © 2024 Becker's Healthcare. All Rights Reserved. Privacy Policy. Cookie Policy. Linking and Reprinting Policy.

 

Featured Whitepapers

Featured Webinars

>