Siemens rebrands healthcare business

Munich, Germany-based Siemens, an electronics and industrial company, has rebranded its healthcare business following the unit’s splitting off into a separate legal entity, which may be a precursor to an independent stock market listing, according to Reuters.

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The new brand name, “Siemens Healthineers,” is meant to emphasize the business’ pioneering spirit, the company said in a statement. Siemens unveiled the new brand May 4.

“Healthineers will continue to strengthen its leading portfolio across the medical imaging and laboratory diagnostics business while adding new offerings,” the statement read.

These new offerings will include managed services, consulting and digital services, as well as technologies in the therapeutic and molecular diagnostics market, according to the report.

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