Geisinger names new marketing chief

Danville, Pa.-based Geisinger has appointed Hernando Ruiz-Jimenez as its new chief marketing and communications officer.

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In this role, Mr. Ruiz-Jimenez will lead the health system’s brand strategy, digital marketing, corporate communications, content creation, and service line marketing, according to a Feb. 6 news release.

From 2017 to 2021, Mr. Ruiz-Jimenez served as chief marketing officer at New York City-based NewYork-Presbyterian, where he led a strategic transformation of the health system’s marketing department.

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