Why Northwell Health is investing in a workforce platform

Northwell Holdings, the for-profit venture capital arm of New Hyde Park, N.Y.-based Northwell Health, has invested in a workforce startup used by the health system’s 21 hospitals.

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Northwell backed Prolucent in a series A funding round to expand the company’s artificial intelligence-powered workforce coordination tools to health systems across the U.S.

“We see significant market potential for Prolucent’s vendor-neutral workforce management solutions, which streamline labor management across permanent, part-time, per diem, and travel staff on one platform,” Northwell Holdings Managing Director Kate O’Donnell said in an Oct. 16 statement. “Prolucent is reshaping the way healthcare systems manage their workforce, delivering the tools needed to cut labor costs, improve operational efficiency, and strengthen competitive advantage.”

The platform helps health systems get competitive rates and transparent pricing for contract labor, managing staffing orders, fulfillment, credentialing and invoicing. It also has a data analytics tool for insights into labor utilization and cost efficiency.

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