Its new startup incubator, “Area 120,” was created to stop employees with creative ideas from leaving to pursue their plans or start their own companies. The name of the startup is a play on Google’s policy of letting workers devote 20 percent of their time to their own projects — if they’re approved by leadership. Google News, Gmail and AdSense were all created via the company’s 20 percent rule.
Area 120 will be headed up by Don Harrison, Google’s vice president of corporate development, and Bradley Horowitz, Google vice president of photos, streams and sharing.
Employees interested in participating in Area 120 are required to submit a business plan. If their idea is accepted, the employee will have the opportunity to work on the idea full-time before requesting additional funding from Google’s executives.
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