70% of consumers say online reputation is critical when choosing a healthcare provider, survey finds

Seventy percent of consumers consider a positive online reputation to be "very," or "extremely," important when choosing a healthcare provider, according to a recent PatientPop survey.

For its Patient Perspective 2019: Online Reputation report, PatientPop surveyed 839 individuals on how online resources affect their research when looking for a new healthcare provider.

Nearly 75 percent of respondents said they have browsed online to find information about a physician, dentist or medical care. When searching online to find a provider, respondents listed the following factors as contributors to their final decision:

· 59 percent: Online reviews from other patients.
· 49.9 percent: Information found on other websites.
· 38.4 percent: The practice website.
· 21.1 percent: Response time to an online request.
· 19 percent: None of the above.
· 7.5 percent: Quality of social media/blog posts.

Results showed that patients ages 30 to 44 are the most active group who look for providers online. Of that age group, 85.8 percent research online to find a provider, 65 percent check online reviews and 40.3 percent have posted a review.

To access the full report, click here.

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