Amazon’s healthcare game plan: Focus on the consumer

Neil Lindsay, senior vice president of Amazon Health Services, said the company’s presence in healthcare is “small” and that Amazon plans to take its time building its health services division, Endpoints News reported Oct. 17. 

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Mr. Lindsay said Amazon’s goal in healthcare is to empower consumers. For Amazon, this means giving consumers choices when it comes to pricing and convenience. 

“Customers are coming to look for healthcare solutions,” Mr. Lindsay told the publication. “We need to make those more accessible to them on Amazon. And then also they do manage a lot of their life through Amazon. So if we can help make that easier to do, great.”

In the end, Mr. Lindsay’s goal for Amazon in healthcare is for the company to “find the things that should be a bit easier and knock them off one by one.”

According to the publication, Amazon is hoping that its engagement with consumers will make healthcare a more consumer-friendly experience.

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