What CEOs really think of their chief marketing officers

While CEOs may have differing views on the competence and abilities of their chief marketing officers, many of the relationships between the two are strong and built with trust, according to a June 2022 Boathouse survey

The Boathouse CMO Performance Study surveyed CEOs of big organizations their opinions and perceptions of the performance of their chief marketing officers. 

Here are five takeaways from the report:

  1. The majority of CEOs graded the overall performance of their CMOs at a "B" level.

  2. A high level of trust and strong relationships between CEOs and CMOs were apparent, with 39 percent of CEOs grading their relationships an "A."

  3. Around three quarters of CEOs gave their marketing officer "B" or "C" grades for their ability to drive company growth and execution abilities. 

  4. While just over half of CMOs were rated at average, 36 percent were rated best in class.

  5. Half of CEOs thought that their CMOs were playing it safe, but 27 percent said they were playing big and inspiring other members of the C-suite.

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