The Boathouse CMO Performance Study surveyed CEOs of big organizations their opinions and perceptions of the performance of their chief marketing officers.
Here are five takeaways from the report:
- The majority of CEOs graded the overall performance of their CMOs at a “B” level.
- A high level of trust and strong relationships between CEOs and CMOs were apparent, with 39 percent of CEOs grading their relationships an “A.”
- Around three quarters of CEOs gave their marketing officer “B” or “C” grades for their ability to drive company growth and execution abilities.
- While just over half of CMOs were rated at average, 36 percent were rated best in class.
- Half of CEOs thought that their CMOs were playing it safe, but 27 percent said they were playing big and inspiring other members of the C-suite.
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