Macon, Ga.-based Atrium Health Navicent is investing $1.5 million for the naming rights to a new outdoor concert venue.
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Health system marketing leaders will be concentrating on such trends as employee engagement and mapping research in 2024, according to branding agency Monigle.
Mercy Iowa City (Iowa) officially transitioned to the University of Iowa Health Care brand, ABC affiliate KCRG reported Jan. 31.
A new St. Louis-based hospital is sparking controversy after bearing the name of a prominent St. Louis lawyer and equal rights advocate, NBC affiliate KSD reported Jan. 25.
It's not just Taylor Swift getting camera time during Kansas City Chiefs playoff games.
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Health system names have been showing up on MLB jerseys and NHL helmets, but never before has one adorned the name of a stadium in one of the Big Four sports leagues. That could soon change.
Erin Condon, interim Chief of Marketing of the Pharmacy and Consumer Wellness division at CVS, has accepted the position on a permanent basis.
Hillsboro (Ill.) Area Hospital has rebranded itself as Hillsboro Health to support facility modernization and service expansion.
The case of Maya Kowalski, whose family won a $261 million judgment against St. Petersburg, Fla.-based Johns Hopkins All Children's Hospital, has captivated healthcare industry observers and Netflix viewers alike.
Generative artificial intelligence remains top of mind for health system marketing chiefs heading into 2024.