As some health systems continue to lose money, marketing teams have to work harder with less dollars, Ramon Soto, chief marketing officer of Northwell Health said on an MM+M podcast.
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A California health system's $10 million stadium naming rights deal is under scrutiny at the same time its executive compensation is being questioned, the Fresno (Calif.) Bee reported.
Jacksonville, Fla.-based Nemours Children's Health has inked a six-year sponsorship deal with MLB's Philadelphia Phillies.
Renton, Wash.-based Providence has begun implementing new signage at Spokane, Wash.-based Providence Sacred Heart Medical Center and Children's Hospital, The Spokesman Review reported March 26.
Cleveland Clinic will open a new facility that will serve as a performance center for the Cleveland Cavaliers.
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Mark Cuban, Travis Kelce and Elon Musk are among the top 25 healthcare marketing influencers for 2024, according to MM+M.
Charlotte, N.C.-based Atrium Health has rebranded its children's hospitals under a common name.
A Florida health system will pay $5.4 million over 10 years to have its name on a local amphitheater.
Portland-based MaineHealth is rolling out a unified identity for its hospitals and other entities across the health system.
Northwell Health's marketing leader called trademark infringement allegations from NYU Langone Health "absurd" and a "waste of time" after a judge dismissed the complaint March 1.