MLB's Oakland Athletics will play their home games in a stadium named after a health system starting next year, the team said April 4.
Digital Marketing
As some health systems continue to lose money, marketing teams have to work harder with less dollars, Ramon Soto, chief marketing officer of Northwell Health said on an MM+M podcast.
A California health system's $10 million stadium naming rights deal is under scrutiny at the same time its executive compensation is being questioned, the Fresno (Calif.) Bee reported.
Jacksonville, Fla.-based Nemours Children's Health has inked a six-year sponsorship deal with MLB's Philadelphia Phillies.
Renton, Wash.-based Providence has begun implementing new signage at Spokane, Wash.-based Providence Sacred Heart Medical Center and Children's Hospital, The Spokesman Review reported March 26.
Advertisement
Cleveland Clinic will open a new facility that will serve as a performance center for the Cleveland Cavaliers.
Mark Cuban, Travis Kelce and Elon Musk are among the top 25 healthcare marketing influencers for 2024, according to MM+M.
Charlotte, N.C.-based Atrium Health has rebranded its children's hospitals under a common name.
A Florida health system will pay $5.4 million over 10 years to have its name on a local amphitheater.
Portland-based MaineHealth is rolling out a unified identity for its hospitals and other entities across the health system.