IU Health entered a partnership with USA Swimming.
Digital Marketing
In the just-released Humanizing Brand Experience Vol. 7 report from Monigle, healthcare leaders gain access to a groundbreaking study that redefines the way we understand and deliver human-centric experiences. Informed by 26,000 consumers, this report deep dives into the key drivers…
University of Miami Health System bought the naming rights to a Miami transit station for $2.9 million over 20 years, Miami Today reported.
A former Trinity Health hospital could be named after Terri Schiavo, a Florida woman whose story of being in a persistent vegetative state for 15 years captivated the nation in the early 2000s, the Detroit Free Press reported.
A Florida health system CEO responded to what he called a "distorted story" being spread on social media over his organization's treatment of a patient.
Advertisement
Sports sponsorships have been a "differentiator" for Altamonte Springs, Fla.-based AdventHealth, leading the health system to seek out female athletes as spokespeople, Sports Business Journal reported.
Duluth, Minn.-based St. Luke's and Lake View Hospital in Two Harbors, Minn., have rebranded as Aspirus St. Luke's Hospital and Aspirus Lakeview Hospital.
Rochester, Minn.-based Mayo Clinic's internal talking points on unions were leaked on social media as some employees move to unionize, the Rochester Post-Bulletin reported.
In an extremely competitive healthcare market, organizations are seeking to connect with their consumers in engaging and relevant ways. That drove Northwell Health to draw inspiration from Disney.
The Denver Broncos training facility has been renamed to reflect Chicago-based CommonSpirit's brand.