Digital Marketing

A trial to settle a dispute over the naming rights to an Ohio health system has been set for January 2026, the Dayton (Ohio) Daily News reported.

If you're looking for an academic health system, don't expect to find "university" in its name.

New Hyde Park, N.Y.-based Northwell Health has launched Northwell Studios, an initiative designed to meld healthcare with entertainment to address pressing social issues and enhance brand visibility. 

Gainesville, Fla.-based UF Health has signed a  four-year partnership with the Jacksonville Jaguars to display UF Health brands at the team's games. 

The University of Maryland Medical System produced a brand campaign to air during the 2024 Summer Olympics for the local audience watching on Peacock.

Dalton, Ga.-based Hamilton Health Care System is rebranding to Vitruvian Health as part of its regional expansion plans. 

A Pennsylvania hospital quickly dispelled social media rumors that it experienced a huge explosion July 23 — but not before dozens of people shared the post.

A Minnesota-based health system has been sparring with a city over what the organization calls "misinformation" being spread by the mayor and other officials, the Grand Forks (N.D.) Herald reported.

A Florida health system has rebranded as Manatee Health.

Aurora-based Children's Hospital Colorado has expanded its partnership with the Denver Broncos.