A labor union is launching a six-figure media campaign against New York City-based NewYork-Presbyterian, accusing the health system of charging exorbitant prices, City & State New York reported Sept. 19.
Digital Marketing
Terre Haute, Ind.-based Union Health has inked a three-year athletics sponsorship deal with Terre Haute-based Indiana State University.
Jacksonville, Fla.-based Nemours Children's Health has inked a three-year sponsorship deal with the NFL's Jacksonville Jaguars.
A judge dismissed a trademark infringement lawsuit against a St. Louis hospital, allowing the facility to keep its name.
A Pittsburgh-based Allegheny Health Network hospital will be featured in the medical drama "The Pitt" on the streaming platform Max.
Advertisement
As the word "hospital" has largely disappeared from its own industry, a stronghold for the term remains.
As the WNBA grows in popularity, with ratings up this season in the women's basketball league, their health system sponsors have benefited from the increased eyeballs on the sport.
Detroit-based Henry Ford Health and Ascension Michigan's proposed joint venture is set to bear the Henry Ford name, Fox 2 reported Sept. 5.
An Idaho hospital plans to host focus groups after a Facebook post received a flood of negative comments about its emergency care.
Philadelphia-based Jefferson Health will adorn the practice jerseys of the NFL's Philadelphia Eagles, Sports Business Journal reported.