St. Luke's Hospital in Columbus, N.C., will be rebranded under the AdventHealth name following the Altamonte Springs, Fla.-based health system's takeover of its management, Asheville Citizen Times reported Aug. 27.
Digital Marketing
As marketing leaders at Salt Lake City-based Intermountain Health know well, Google ratings are the "front door" for consumers in many industries — healthcare included.
Here are four hospitals and health systems appointing new chief marketing officers to their teams, as reported by Becker's since June 20:
Montefiore Health System aired an ad during the Olympics that tied the games to its Bronx, N.Y., home base, according to Adweek.
Chicago-based Northwestern Medicine has secured the naming rights for a local football stadium.
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New York City-based Mount Sinai Health System will be the official hospital and medical services provider of the U.S. Open Tennis Championships.
UCLA Health has entered into a multi-year partnership with the Los Angeles Chargers.
Three health systems were named winners at PR Daily's 2024 Social Media, Digital & Content Marketing Awards.
Seattle Children's has recreated its facility in Minecraft, a video game developed by Mojang Studios.
An academic health system in Ohio has a new identity.