Aspirus Riverview Hospital and Aspirus Doctors Clinic, located in Wisconsin Rapids, Wis., are set to undergo a rebrand.
Digital Marketing
Oakland, Calif.-based Kaiser Permanente has been named the official healthcare partner and team physicians of the LA Clippers.
Alistair Erskine, MD, enterprise chief information and digital officer at Atlanta-based Emory Healthcare, is using live-streaming technology to connect with frontline staff and drive organizational improvement.
Saint Anne's Hospital in Fall River, Mass., previously owned by Boston-based Steward Health Care, has unveiled a new logo reflecting its updated name, NBC Boston reported Nov. 20.
Children's Healthcare of Atlanta is partnering with the baseball team the Atlanta Braves to build a new park.
Chicago-based CommonSpirit Health has teamed up with a new women's sports channel founded by actor and TV host Whoopi Goldberg.
Birmingham, Ala.-based UAB St. Vincent's never considered dropping either of the two historic names for its rebrand, a marketing leader told Becker's.
The former Ascension St. Vincent's has rebranded as UAB St. Vincent's.
Boston-based Tufts Medicine's new marketing chief told Becker's he plans to engage patients across multiple platforms and devices to boost the academic health system's "brand experience."
NewYork-Presbyterian, based in New York City, won two Emmy Awards for Best Commercial and Best Editor in Short Form Content.