Sentara rebrands 18 urgent care centers

Eighteen Velocity Urgent Care centers across Virginia will officially transition to the Sentara Urgent Care brand on Feb. 3, following Norfolk, Va.-based Sentara Health’s full acquisition of the clinics in December 2023.

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The rebranding effort includes new signage and aligns the centers with Sentara’s Epic EHR system, which was integrated in August 2024, according to a Jan. 27 news release.

With the rebranding, more than 200 former Velocity employees have joined Sentara Health.

Sentara has operated Velocity as a joint venture with a third party since 2017.

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