As part of this collaboration, NewYork-Presbyterian physicians and community partners will work with Sesame Workshop on a new media campaign, according to a Jan. 14 news release. The campaign will include videos, educational resources, and “Sesamatized” physical spaces, all designed to encourage children’s health and well-being.
The educational materials will incorporate input from children and caregivers in the communities served by NewYork-Presbyterian, according to the release.
This initiative aligns with similar efforts by Children’s Hospital Los Angeles, which has also partnered with Sesame Workshop to support children’s health.
