Evanston, Ill.-based NorthShore – Edward-Elmhurst Health has a new name.
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New Hyde Park, N.Y.-based Northwell Health inked a three-year sponsorship deal with New York City's Carnegie Hall.
Two members of Cleveland Clinic's care team — Kid and Trotter, high-trained therapy golden retrievers — will soon be making appearances at its facilities in Florida, Canada, London and Abu Dhabi. Or, at least, stuffed animal replicas of the two…
Kansas City-based University of Kansas Health System has entered into a partnership with a professional women's soccer team, the Kansas City Current, and will get naming rights for its training center.
Springfield, Ill.-based Hospital Sisters Health System is donating 200 beds to hospitals in Tanzania, Nigeria and Lebanon, local news outlet WCIA reported Nov. 29.
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In highly competitive healthcare markets, hospitals and health systems are rebranding to differentiate themselves and stand out from competitors.
Fort Myers, Fla.-based Lee Health has inked a 10-year naming rights deal with MLB's Minnesota Twins.
Renton, Wash.-based Providence has the most YouTube subscribers of the 10 largest health systems in the country.
A West Virginia hospital is rebutting social media claims that employees walked out en masse, WTOV reported Nov. 20.
Here are five hospitals and health systems that have appointed new chief marketing officers, as reported by Becker's since Jan. 9: