Rochester, Minn.-based Mayo Clinic removed information on hydroxychloroquine from its website after a former Trump administration official said the health system validated its use as a COVID-19 treatment, the Post Bulletin reported Sept. 26.
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Ridgewood, N.J.-based Valley Health System is the most empathic health system brand, according to a survey by marketing agency Monigle.
A family's $200 million lawsuit against St. Petersburg, Fla.-based Johns Hopkins All Children's Hospital over a case that was brought to light in a Netflix documentary, Take Care of Maya, has gone to court, Fox 13 News reported Sept. 21.
Apple is marketing its devices' health features by touting their ability to save users' lives, The Verge reported.
When Saint Luke's Health System said in May that it planned to merge with BJC HealthCare, staff and patients started reaching out to St. Luke's asking what it would mean for them.
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Two former health system marketing chiefs have been named to healthcare branding agency Revive's CMO Swat Team.
Naples, Fla.-based NCH Healthcare System is rebranding and will now go by NCH, which stands for Naples Comprehensive Health.
Tampa (Fla.) General Hospital has gained new naming rights to the University of South Florida's Center for Athletic Excellence through a $25 million gift.
Chicago-based CommonSpirit Health, the nation's third-largest health system with 143 hospitals, recently said it would be adding its name to its hospitals for the first time.
YouTube is partnering with content creators including Mass General Brigham to make health information available to more people through artificial intelligence.