Dallas-based UT Southwestern Medical Center has extended its collaboration with the NBA’s Dallas Mavericks to include more branding elements. The health system has been the team’s official healthcare partner since 2019, and the UT Southwestern logo will now appear on…
Digital Marketing
A new HBO documentary short tells the story of a physician who continues to provide care in his rural community as the local hospital goes bankrupt. The film, set to be released Oct. 28, follows James Graham, DO, a family…
The new marketing chief for a New Hampshire health system plans to lean on data — and her fellow senior leaders — to drive growth and workforce retention. Charlotte Brown-Zalewa was named vice president of marketing and communications at Manchester,…
UCSF Health is renaming two San Francisco hospitals it acquired in 2024 from Dignity Health. UCSF Health St. Francis Hospital will be renamed UCSF Health Hyde Hospital, and UCSF Health St. Mary’s Hospital will be renamed UCSF Health Stanyan Hospital,…
Over 35 sites of care in South Carolina have rebranded under the HCA Healthcare name. The Nashville, Tenn.-based health system said the new names will make it easier for patients to understand that the facilities, which have been part of…
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Think about the last time you bought a car. Or booked a special-occasion dinner. Maybe you even considered moving to a new city. Chances are, you didn’t make the decision in a vacuum. You asked someone. You read a review.…
Menomonee Falls, Wis.-based Froedtert ThedaCare Health has unveiled its new brand identity after being created through the merger of two Wisconsin health systems. Milwaukee-based Froedtert Health and Neenah, Wis.-based ThedaCare joined forces in January 2024, creating a $5.8 billion, 19-hospital…
Chicago-based Northwestern Medicine will rename its Lake Forest Hospital following a donation. The hospital will be renamed Northwestern Medicine Catherine Gratz Griffin Lake Forest Hospital, according to an Oct. 8 news release. The hospital is being renamed for Catherine Gratz…
We’ve all heard why pixels are problematic in healthcare (read up here if you haven’t). But what’s new and surprising is that it’s not just regulators or journalists driving scrutiny anymore. Cyber insurers who protect organizations against financial losses caused by cyber…
NYC Health + Hospitals’ NYC Care program has launched a citywide public awareness campaign to boost enrollment and encourage renewals among current members. The multilingual campaign, titled “Light the Way,” features new artwork and video content emphasizing the program’s benefits,…