Springfield, Va.-based USA Mobility, including Amcom Software and USA Mobility Wireless, has launched a new corporate brand combining the companies' identities into one: Spok.
Digital Marketing
Past participants of ad studies through Becker’s Hospital Review, in partnership with Signet Research, have been able to get insight in 3 areas: 1. A deeper understanding of the Becker’s Hospital Review readership through the “Reader Profile” For example:…
As health systems build their retail health strategies, they come to face a big question: Where should they locate their clinics?
Lake View Hospital in Two Harbors, Minn., which is affiliated with Duluth, Minn.-based St. Luke's Hospital, announced it has changed its logo to match that of St. Luke's.
Payer+Provider Syndicate released an index ranking the web presence of hospitals and health systems following the success of its Payer Web Presence Index.
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One way management can assess how well employees are aligned with an organization's brand is by conducting an annual brand check-up, according to a whitepaper from Smith & Jones.
This week marks the occurrence of a twice-a-year event taking place in many cities across the globe: Social Media Week. During Social Media Week, host cities, which include 25-plus cities throughout North and South America, Europe, Africa and Asia, oversee…
Mitchell County Regional Health Center in Osage, Iowa, has designed a new logo as part of a rebranding campaign, according to a Mitchell County Press report.
Oak Brook, Ill.-based Advocate Health Care announced that along with marketing, it will use social media and develop a brand journalism platform to help raise awareness about stroke and stroke prevention.
Great Neck, N.Y.-based North Shore-LIJ Health System has announced the launch of a $4 million marketing campaign to promote its new cancer institute.