Many hospitals within Washington do not equip their websites with tools to allow non-English speaking patients to navigate, according to a study published Feb. 3 in the Journal of Immigrant and Minority Health.
Digital Marketing
As privacy concerns escalate in response to tech companies' edging ever further into healthcare — and, especially, in the wake of the reveal of Google and Ascension's "Project Nightingale" — marketers in the field are walking on eggshells to avoid…
Two FDA-led studies will explore how pharmaceutical endorsements from celebrities and internet influencers compare to those from non-famous physicians and patients in persuading recipients to purchase medication, the Regulatory Affairs Professionals Society reports.
Google's Jan. 14 announcement that it will be phasing out support for third-party activity-tracking cookies on its popular Chrome browser by 2022 has left digital marketers scrambling to devise strategies for the continued collection of consumer data.
Chief marketing officers have long held the shortest tenures among C-level executives, and their average time in office just keeps getting shorter, according to a new report from Korn Ferry.
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DoctorLogic, an all-in-one digital marketing platform designed for healthcare providers, announced on Jan. 21 the close of a $7 million Series A financing round.
Below are eight hospitals and health systems currently looking to fill leadership roles in marketing, most with a focus on digital outreach.
It may seem that the organizations that draw the most engagement via social media are those with the flashiest posts, but in reality, the most successful digital marketing strategies are those that make promises that will be delivered, according to…
In 2018, healthcare spending reached $3.6 trillion, accounting for nearly 18 percent of the nation's gross domestic product.[i] At the same time, more and more Americans are participating in high-deductible health insurance plans. Out-of-pocket healthcare costs have become a growing…
Though patients have more trust in the healthcare industry than in real estate, finance and insurance, healthcare falls behind many other segments, including the technology and airline industries, according to a new report from Morning Consult.