Also represented in the discussion were American Well, Boston-based Iora Health and Phoenix, Ariz.-based Banner Health. The group shared five core principles for effective outreach that not only engages patients but also drives organizational growth and influences industrywide transformation.
1. Every touchpoint matters and customization is key.
2. Build relationships and let the data drive the storytelling.
3. Expand your digital footprint to reach more patients.
4. Understand your community’s health needs.
5. Redefine how you measure success.
Read more here.
More articles on digital marketing:
How Humana’s high-tech outreach strategy got members to engage with their health
Athenahealth recognized for digital marketing campaign: 3 things to know
8 strategies to keep marketers focused on long-term growth rather than short-term goals
Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit
