Athenahealth recognized for digital marketing campaign: 3 things to know 

Athenahealth received the 2019 Gold Hatch Bowl and Silver Hatch Bowl awards from The Ad Club for the EHR vendor's State of the Smart marketing campaign, according to a Nov. 25 news release.

Three things to know:

1. Athenahealth's campaign aims to highlight the company's efforts to enhance interoperability between providers, patient data and payers.

2. The EHR vendor worked with MullenLow, a Boston-based advertising agency, to develop the marketing campaign.

3. The Ad Club's Hatch Awards recognize companies for their creative branding and marketing campaigns.

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