8 strategies to keep marketers focused on long-term growth rather than short-term goals

Though marketing leaders agree on the importance of developing a long-term strategy to strengthen relationships with their organizations' consumer base, the majority spend more time, money and effort on short-term projects, according to survey data cited by the Harvard Business Review.

This "short-termism" is caused primarily by the pressure to demonstrate immediate results, a lack of available strategic roles in the sector, general ambiguity about marketers' roles and an imbalanced compensation structure, per HBR.

To combat these obstacles and better prioritize a future-focused strategy, the article offered eight suggestions:

1. Allocate time every week to think long term

2. Invest in marketing capabilities

3. Drive decisions from data

4. Focus on growth

5. Deepen cross-functional ties

6. Fund marketing for the long-term

7. Demonstrate the impact of marketing

8. Don't compete on price — build value

Read more here.

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