Novant Health launches virtual heart health campaign


Winston-Salem, N.C.-based Novant Health is rolling out a yearlong series of online challenges to help participants take charge of and improve their cardiovascular health, according to a Feb. 24 news release.

The "Vision 2020" wellness campaign begins with asking all participants — spanning adults across the U.S., not just Novant patients — to calculate their "heart age," which is based on actual age; blood pressure; history of smoking, diabetes and hypertension; and either cholesterol or body mass index.

Once participants have established their heart age — typically about seven years higher than their actual ages, according to Novant — they will be prompted to join three gamified challenges throughout the year. The challenges range from 10 days to 12 weeks, and all three focus on improving participants' physical activity, diet, blood pressure and cholesterol.

"We live busy lives, and many of us don't think about our health until we're sick. It's critical that people understand the choices they make now have a lifetime effect on their health and wellness. This campaign not only brings awareness to the healthy habits we should prioritize, but it gives a playbook for how to incorporate them into our everyday lives," Gary Niess, MD, senior physician executive of Novant's Heart & Vascular Institute, said in the release.

Learn more about the Vision 2020 program here.

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