52% of broadband households willing to share smartphone data to help COVID-19 contact tracing

More than 50 percent of U.S. broadband households are willing to share their smartphone data to help track the spread of COVID-19, according to a recent Park Associates report.

For its report, the market research firm tracked changes in consumer perceptions and adoption of telehealth services due to the coronavirus pandemic.

Four report insights:

1. Fifty-two percent of households said they would share their smartphone data to help with COVID-19 contact tracing measures.

2. An additional 20 percent of respondents said they could be convinced to share their data if there are privacy protections in place.

3. One-third of broadband households in the U.S. have used or attempted to use telehealth during the pandemic.

4. Forty-one percent of broadband households said they have used telehealth in the last 12 months.

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