Until the third quarter of 2018, when the deal is expected to close, the companies will operate independently. AppNexus will become part of AT&T’s advertising and analytics operations and expand direct-to-consumer relationships to Asia, Australia, Europe and Latin America.
“Ad tech unites real-time analytics and technology with our premium TV and video content,” said AT&T CEO Brian Lesser, according to Fortune. “So, we went out and found the strongest player in the space. The combination of AT&T advertising and analytics and AppNexus will help deliver a world-class advertising platform that provides brands and publishers a new and innovative way to reach consumers.”
More articles on business:
Amazon has scooped up 30 execs from Microsoft since 2015: 5 things to know
Netflix airs ad promoting black artists days after firing executive for using racial epithets
Uber fights for right to operate in London
Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit
