Three drinks, all of which are lemon flavored soft drinks ranging in alcohol content of 3 to 8 percent, resemble Japan’s popular Chu-Hi drinks. Chu-Hi drinks are usually a mix of spirit and fruit flavors. Coca-Cola’s product is targeted at a growing market of young alcohol drinkers, especially women.
Consistent with its other drinks, Coca-Cola is keeping its first-ever alcoholic recipe under wraps. The company also is not planning to market the drink outside of Japan, according to BBC.
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