Lakeshore Health Partners, a medical group with 21 practices and 300 staff members, was formed in 2009.
The medical group will begin rebranding with new logos and an integrated website.
In addition, LHP Ear, Nose & Throat will now be named Holland Hospital Ear, Nose & Throat, and LHP Women’s Health will be named Holland Hospital Women’s Specialty Care.
“Not everyone may have realized that our physician practices were under the Holland Hospital umbrella,” Michelle Doctor, vice president of Holland Hospital Medical Group, told GRBJ. “Our rebranding reflects who we really are and reinforces our collective strengths. The greater awareness that we’re all part of one group will enhance our reputation as the area’s leading healthcare provider.”
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