5 ways to engage men in their own health

Men are more likely to experience negative outcomes or complications from a number of procedures and conditions compared to women, creating a large window of opportunity for health systems to improve men's health engagement, according to a Nov. 18 Healthgrades report

Five ways to get men proactively involved with their healthcare: 

1. Talk to men like they talk to each other: Incorporating humor and conversational messaging may ease some of the discomfort men feel when discussing certain medical conditions. 

2. Get inspired by best practices: Lean into best practices and focus on preventive steps and awareness in campaign materials. 

3. Reach out to their partners: Men's partners and spouses tend to positively influence their behavior, so targeting them with the right messaging can ultimately end up reaching men. 

4. Go where the men are: When planning events and campaigns, make sure to include the places men will mostly likely be: sporting events, gyms and even urinals. Men will likely be more receptive to messaging in a comfortable setting. 

5. Share your hospital's successes: Confidence in a procedure or system can help men feel more at ease. Discuss the success rates, quality awards and technology capabilities that relate to a procedure they may need. 

Copyright © 2022 Becker's Healthcare. All Rights Reserved. Privacy Policy. Cookie Policy. Linking and Reprinting Policy.


Featured Learning Opportunities

Featured Whitepapers

Featured Webinars