Five ways to get men proactively involved with their healthcare:
1. Talk to men like they talk to each other: Incorporating humor and conversational messaging may ease some of the discomfort men feel when discussing certain medical conditions.
2. Get inspired by best practices: Lean into best practices and focus on preventive steps and awareness in campaign materials.
3. Reach out to their partners: Men’s partners and spouses tend to positively influence their behavior, so targeting them with the right messaging can ultimately end up reaching men.
4. Go where the men are: When planning events and campaigns, make sure to include the places men will mostly likely be: sporting events, gyms and even urinals. Men will likely be more receptive to messaging in a comfortable setting.
5. Share your hospital’s successes: Confidence in a procedure or system can help men feel more at ease. Discuss the success rates, quality awards and technology capabilities that relate to a procedure they may need.
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