Marketing Report Archives - Page 2 of 11 - Becker's Hospital Review

New brand emerges from Steward | HSHS names marketing chief | Leapfrog's 'A' + 'F' hospitals | Gov't shutdown ends: 5 healthcare notes | Most, least charitable states

November 13, 2025 1. An 'authentic' brand: New health system emerges from Steward bankruptcy Full story 2. Hospital Sisters Health System names new marketing chief Full story 3. 74% of patients prefer relevant ads. 5 tactics to boost conversions here.…

$10.7B health system rebrands | MaineHealth sends death notices in error | CHI Memorial to adopt CommonSpirit name | Mayo introduces AI for health systems | 20 best places to retire

November 6, 2025 1. $10.7B Missouri health system rebrands Full story 2. MaineHealth mistakenly sends death notices to 531 patients Full story 3. Backlogs, burnout and AI mistrust: Proven frameworks to restore clinician confidence and access here. 4. 13 recent…

Court overturns $213M 'Netflix' case | St. Luke's refreshes brand | Top 50 hospitals for surgical care | Philanthropist gifts $253M to 6 hospitals | 100 great orthopedic programs

October 30, 2025 1. Court reverses $213M judgment against Johns Hopkins hospital in 'Netflix' case Full story 2. St. Luke's refreshes brand Full story 3. Meta + hospital leaders explain why simulation is transforming nurse education: here. 4. Philanthropist to donate $253M…

Epic to end startup codevelopment | UT Southwestern inks NBA marketing deal | Md. health system promotes marketing chief | Jackson Health launches podcast | 100 great oncology programs

October 23, 2025 1. Epic to end startup codevelopment program Full story 2. UT Southwestern Medical Center inks marketing deal with NBA's Dallas Mavericks Full story 3. CIOs: Make AI outputs flow across systems without rework. Learn how here. 4.…

HCA rebrands 35+ sites | HBO documentary features hospital bankruptcy | Temple, Baptist Health name marketing chiefs | NH system focuses on marketing data | AI ROI slower than expected: Leaders

HCA rebrands, an HBO hospital doc — and 2 big marketing moves October 16, 2025 1. HCA rebrands 35-plus sites in South Carolina Full story 2. Temple Health names marketing chief Full story 3. Scaling robotics in ASCs — how…

$5.8B Wis. health system rebrands | 10 systems most cited by AI | US News' top children's hospitals | Northwestern to rename hospital following gift | 117 most underappreciated healthcare trends

October 9, 2025 1. Froedtert Health, ThedaCare rebrand Full story 2. 10 health system websites most cited by AI Full story 3. Build trust, cut friction, boost performance. The 3-part model leaders are using here. 4. Northwestern Medicine to rename hospital following…

Health system stadium deals scrutinized | 35 systems win ad awards | SC system rebrands joint venture | UH physicians fired over texts | 50 chief digital officers to know

July 10, 2025 1. Health system stadium naming deals come under scrutiny Full story 2. 35 health systems win advertising awards Full story 3. The future of digital patient experience? Jefferson, Sutter + Houston execs discuss, here. 4. South Carolina…

Health systems police social media use | 15 best healthcare employers | NYC Health + Hospitals' new marketing campaign | Top 40 systems for culture | 70 AMC COOs to know

September 25, 2025 1. 'A constant evolution': How health systems police employees' social media use Full story 2. 15 best employers for healthcare workers: Forbes Full story 3. The OBBBA era is here. See how Hackensack Meridian and UVA Health are…

Mass General gets $100M gift | Big opportunities at 55 health systems | Healthcare exec pay jumps 4.7% | KU enlists basketball players for campaign | Best emerging tech

October 2, 2025 1. Mass General gets $100M gift from New Balance Full story 2. Big opportunities ahead for 55 health systems Full story 3. The next wave of AI in patient experience is coming. What execs need to know now:…

'Marketing saves lives' at Mount Sinai | 18 best system employers: Fortune | U of Utah Health names marketing, comms chiefs | Northwell featured on Discovery Channel | 95 AMC CEOs to know

September 11, 2025 1. 18 best health system employers: Fortune Full story 2. 'Marketing saves lives': Mount Sinai highlights care, research Full story 3. Health systems are enhancing patient satisfaction with AI insights. Find out here. 4. University of Utah…